Carlos Santana
October 10, 2022
Carlos Santana is an American guitarist who rose to fame in the late 1960s and early 1970s with his band Santana, which pioneered a fusion of Rock and roll and Latin American jazz. Its sound featured his melodic, blues-based lines set against Latin American and African rhythms played on percussion instruments not generally heard in rock, such as timbales and congas. He experienced a resurgence of popularity and critical acclaim in the late 1990 and in 2015, Rolling Stone magazine listed him at No. 20 on their list of the 100 greatest guitarists. He has won 10 Grammy Awards and three Latin Grammy Awards, was inducted along with his namesake band into the Rock and Roll Hall of Fame in 1998, and was inducted into the International Latin Music Hall of Fame in 2002.
Beyond music, in the lifestyle and entertainment realm, River Of Colors (ROC) has enjoyed tremendous success with the Carlos by Carlos Santana and Unity by Carlos Santana brand names. Founded in 1997, ROC is dedicated to bringing products to market that embody the passion and integrity of Carlos Santana and that are true to his distinctive style and taste. The arc of Santana’s performing and recording career is complemented by a lifelong devotion to social activism and humanitarian causes. The Milagro Foundation, originally established by Carlos Santana and his family in 1998, has granted more than eight million dollars to non-profit programs supporting under-resourced children and youth in the areas of arts, education and health. Milagro means “miracle,” and the image of children as divine miracles of light and hope-gifts to our lives is the inspiration behind its name.
Santana continues to spread his music today at his residency in Mandalay Bay Resort and Casino in Las Vegas.
